Loyalty reward cost and ROI calculator

Turn your subscription, rewards and operating effort into a cost for a defined period. Calculate ROI only when you know the incremental contribution attributable to the program.

The starting numbers are illustrative, not BlackCards prices. Use one period and one currency throughout. Leave incremental contribution blank when it cannot be attributed to the program. Calculations run on your device and do not send these figures to the server.

Subscription cost allocated to the period

Fulfillment cost per reward

Number of rewards redeemed

Additional operating cost for the period

Number of eligible purchases

Incremental contribution before program costs (optional)

Results for the period

Redeemed reward cost: 80
Total program cost: 220
Allocated cost per eligible purchase: 2
Contribution after program cost: Not calculated
Return on program cost: Not calculated

ROI = (incremental contribution before program cost − program cost) ÷ program cost × 100. Do not substitute total sales for incremental contribution. ROI is undefined at zero program cost. Results are not sales forecasts and exclude earned but unredeemed rewards.